Spott - Redefining going out
Spott App is all about going out of your comfort zone and meeting new people through events you will love. At Spott we focus on curating the best of the best in your city and matching you with life-lasting connections.
01
Problem Statement
Spott focuses on pushing people out of their comfort zone to engage them to go out more and discover world beyond them. The main problem of our users, which even we as a team have come across goes in quote:
"I’d really like to go out more, but I don't want to do it alone. I've recently moved out to new city and I don't know anybody to go out with."
We focus on people who are thriving of new connections, but are stumbling on the "how" part.
02
Objectives & Goals
Carefully selected events by team to deliver best experience for users.
Unique way for users to meet some new friends who mostly share their taste.
03
Business Challenges
Having enough users for swiping system to work
Verification of events to ensure quality
Security of users should be ensured
Encourage users to meet at events
Introduction of group swiping system
04
Quantitative Research
We've conducted in real life and online research as a series of surveys. 100 users have been questioned who all fall in app's target demographic.
Observations
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80% of users are facing difficulty going out home
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30% of users are satisfied with current competitors apps
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60% of users have met someone online
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90% of users are using apps to look for events are them
05
User Needs
Users needs someone to research for them if events they are going to attend are valid.
Users feel they would most likely use this app when travelling to different cities and countries to discover new events and meet new people.
Users would like to meet new people, but they don’t want to use dating apps to do it.
06
Competitor Analysis
Going.
Allows people to browse and buy tickets for musical events near them. Most popular event app in Poland.
Features:
Allows to browse events by filtering cities
Various event's tabs such as hot/trending
Only concert shows to choose from
Easy to find key info about tickets etc.
DICE.fm
Allows people to book various musical events and discover newcoming artists.
Features:
Ability to listen/stream music of viewed artist in-app
Connection with streaming services to get recommended events based on music taste
Easy and fast ticket buying process
07
User Persona
Problem statement:
Jacques is a newcomer to the city who needs quick and easy way to find nearby music events because researching and finding people to go with is difficult with his lifestyle.
07
User Persona
Problem statement:
Julia is a psychology student who needs easy and cheap way to attend concerts because she would like to spend some quality time with her friends
08
User Journey Map
09
User Flow
Scenario 1:
User want to find interesting event around him.
09
User Flow
Scenario 2:
User want to find people to go with to a previously found event.
10
Sketches
This section showcases a series of preliminary sketches that illustrate our journey from conceptualization to refinement. Each sketch represents a pivotal step in exploring various design possibilities, helping us to visualize potential solutions and iterate effectively.
10
Major Screens
Our designs evolve through a rigorous process of iteration and user feedback. These finalized designs encapsulate our commitment to excellence and innovation in the digital space.
